Advergame on
Article Abstract:
The video game industry offers tremendous potential in the form of youth market. The key points to be considered by Canadian marketers to capture the potential of in-game advertising market are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Keeping your cool
Article Abstract:
The key strategies that can be adopted by marketers to keep their brand image intact and prevent their brands from losing popularity with the consumers are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Brand fulfillment
Article Abstract:
The effects of successful branding on consumer attitudes are discussed by focusing on brand equity of Phat Farm.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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