Aggressive sales push puts Procter & Gamble way ahead of rivals in China detergent market
Article Abstract:
Procter and Gamble ranks first among shampoo manufacturers in China. The company has acquired many of its state-owned competitors and posted shampoo and detergent sales of $450 million in China in 1995, making it the largest daily-use consumer-products company in the country. It has invested considerably in its marketing campaigns, buying more TV advertising time than does any other company in China. Procter and Gamble also recruits graduates from the top 25 Chinese universities.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
Amway Japan's shares brace for a bumpy road ahead
Article Abstract:
Amway Japan Ltd's shares, despite its relatively big dividend, high return on equity face and a recent drop in price, face difficulties due to the falling yen. Several stock pickers forecast that shares of the company will drop well under a six-year low record of 1,540 yen before the end of 1998. The company's most damaging problem came from complaints from Japanese government agencies and the news media in the country.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Soap makers fight for customers as consumerism grows in Nepal
Article Abstract:
Nepal's soap industry is booming due to the advent of democracy during the early 1990s. International companies such as Unilever Group and Colgate-Palmolive Co. compete with local Aarti Soap & Chemical Industries for shelf space, distribution, and popularity in the predominantly rural market. Marketing tactics have changed from religious imagery to product-based advertisements.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: In space, smaller is beautiful. The way is clear ahead for naval smokescreen development. Missiles put dismounted infantry back on the field
- Abstracts: Search for order in a world of things. Modern movement. Le Corbusier: the sculptural collaboration with Savina
- Abstracts: New shipping container line challenges old salts on seas. Taiwan and China: making the connection. Hyundai's cruises navigate a course in uncharted waters
- Abstracts: Korea Tobacco makes debut. South Korea braces for wave of maturing corporate debt. Structural problems emerge
- Abstracts: An approximation for computing the throughput of closed assembly-type queueing networks. Expansion formulae for characteristics of cumulative cost in finite horizon production models