Preview of Latin American survey points way for 1986
Article Abstract:
The Latin American Readership Survey (LARS) represents an effort to provide the members of the International Advertising Association with information on the demographic aspects for ad reading by the indigenous and regional populations of Caracas, Buenos Aires, Sao Paulo, and Mexico City. Venezuelans can be expected to consume relatively large quantities of Scotch. LARS will identify similarities and differences in product usage that will provide information to advertisers on lucrative markets.
Publication Name: International Advertiser
Subject: Business, international
ISSN: 0885-3363
Year: 1986
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Videotape ads are common throughout Middle East
Article Abstract:
Video recordings are a crucial component to the effective media mix for any Middle Eastern country. Roughly 82 percent of U.A.E. households, about 78 percent of households in Saudi Arabia, and 71 percent of the households in Kuwait own video cassette recorders. Of VCRs in Arab households, 86 percent are used between three and seven times per week.
Publication Name: International Advertiser
Subject: Business, international
ISSN: 0885-3363
Year: 1986
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