Amazon tries to woo France sans TV ads
Article Abstract:
The article discusses the challenge faced by Amazon.com, which just launched its services in France, in trying to attract customers in a country that does not allow TV advertising for retailers and media companies. Amazon's French ad agency, Ailleurs Exactement, a unit of Havas Advertising S.A., is having a difficult time creating a winning campaign without the use of television.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2000
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Wal-Mart hires new ad agency to tailor pitches
Article Abstract:
Discount retailer Wal-Mart Stores Inc. is expected to hire advertising agency Draft FCB in an effort to target both wealthy and lower-income customers. Wal-Mart's efforts to lure wealthier consumers have not paid off so far, and have cost the chain some of its less well-off customers.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
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Ikea relies on the unorthodox to sell uncommon designs
Article Abstract:
The article discusses the advertising strategy of Swedish furniture maker Ikea AB. The company's latest UK campaign, put together by St. Luke's, the company's UK ad agency, is unorthodox and "quirky."
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2001
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