An original approach: In the relatively new world of law firm advertising, Gowlings emphasizes innovation and history
Article Abstract:
The ad campaign of Gowling Laflour Henderson LLP was based in history of the firm and its accomplishments over the years, projecting the firm as one where client problems are resolved using knowledge, experience and creativity, as a result of relaxation of rules to allow law firms to market themselves. The tag line oThe Power of Original Thoughto is one, which professionals at the firm identify with and clients believe in. The campaign has been launched in national dailies and regional newspapers across the country.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Advertising opportunities don't come much sweeter than this
Article Abstract:
Toronto-based Sugar Media & Communications offers marketers a unique opportunity to target the urban population via advertisements on coffee cups, sugar packets, table talkers, posters and so on. The company delivers 450,000 impressions every week through 98 Timothy's World Coffee Cafe's across Ontario, Canada.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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A eureka moment
Article Abstract:
Tabi International's new advertising campaign involving women aged between 40-65 years in order to portray the image of real women to their target audiences is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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