Assessing core intangible resources
Article Abstract:
The strategic analysis technique that examines the core intangible resource profile of a firm as a platform for sustainable competitive advantage is presented. One of the most difficult challenges that resource-based strategists face, understanding the drivers of sustainable competitive advantage is also elucidated.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2004
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Crafting strategy imaginatively: lessons learnt from Siemens
Article Abstract:
A case study of Siemens is considered to understand the Roos and Victor's conceptual framework for concrete strategy making process.The role of creativity and imagination in strategy making is discussed.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2004
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Strategic planning as a contributor to strategic change: A generative model
Article Abstract:
An alternative strategic planning process model is proposed which links planning processes with new views of competitive advantage.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2000
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