Quick thinking
Article Abstract:
Information is presented on how the combined efforts of four British Columbia poultry producer organizations, called Four Feathers Group, and Vancouver-based public relations firm Wilcox Group helped farmers of Fraser Valley during the outbreak of avian influenza, by allaying public concerns about the virus.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Management dynamics, Public affairs, British Columbia, Public Relations Methods, Poultry slaughtering and processing, Poultry and Eggs, Management, Public opinion, Public relations, Company business management, Business communication, Poultry industry, Company public relations, Avian influenza
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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When tragedy strikes
Article Abstract:
The direct mail campaign of World Vision Canada asking to help the victims of deadly quake tsunami in South East Asia is presented. This campaign has attracted huge response and donations.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Marketing procedures, Financial management, Finance, Marketing, Company marketing practices, Company financing, Indian Ocean Earthquake and Tsunami, 2004, World Vision Canada
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
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