COMPANIES ADD MUSCLE TO BEAT RECESSION
Article Abstract:
Major players in the consumer electronic goods market, BPL, Videocon and Akai, have hiked their advertising budgets by nearly 35 to 50 percent to beat the sluggish market conditions. Baron International Ltd, marketer of Akai brand of televisions, has enhanced its advertising and marketing expenses by nearly 50 percent for 1998-99 at Rs60 crore compared to Rs36 crore in 1997-98. Group company, Baron Electronics also has allocated Rs120 crore to promote another Japanese brand Aiwa in the first year. The adspend of BPL in 1997-98 rose by 40 percent to Rs69.18 crore from Rs49.78 crore in 1996-97 and Videocon spent Rs203.85 crore compared to Rs187.71 crore in the same period. (gsh)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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BARON INTL TO LAUNCH HITACHI TVS IN INDIA
Article Abstract:
Baron International Ltd (BIL) plans to launch the Hitachi range of televisions in India. BIL has signed a marketing, sales and distribution agreement with Hitachi Home Electronics Asia (HHEA) of Japan. BIL will market three Hitachi television models targeted at the premium end of the market. These include a large screen, Ultimate Flat range in 29 inches and 33 inches and a 21 inch popular version. The bigger versions will be imported from Japan while the 21 inch model will be manufactured at BIL's plant at Baroda. BIL plans to start the production from April 1999. It plans to introduce an exchange scheme to boost sales. (um)(vr)
Comment:
Baron International Ltd (BIL) plans to launch the Hitachi range of televisions in India.
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1999
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