BT, MCI tightlipped over Concert marketing plans
Article Abstract:
British Telecommunication's acquisition of MCI Communications of the US, a long distance carrier, is unlikely to immediately effect their marketing structures. BT and MCI's new company, Concert Global Communications PLC will have annual revenues of $42 billion and will be the fourth largest telecoms company in the world. BT's main roster agencies are Abbott Mead Vickers BBDO and Butterfield Day Devito Hockney in the UK, and MCI's main agency is Messner, Vetere Berger McNamee Schmetterer/Euro RSCG.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1996
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A model of the publication performance of marketing academics
Article Abstract:
Individual characteristics are the more important determinants of publication performance. The strong influence of doctoral training indicates that marketing departments would positively benefit from insisting on a PhD in recruiting new staff members, given that research is a key priority. Professional association involvement by the staff of marketing departments is likewise suggested.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1996
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