Back to school

Article Abstract:

In an innovative brand promotional move, Labatt Breweries of Canada is joining up with Humber College's School of Hospitality, Recreation and Tourism, to offer a six-week Beers of the World course at the Labatt Training Institute in Toronto. The program is open to students as well as the public, and Labatt is planning to team up with other schools nationally.

Malt beverages, Public affairs, Alliances, partnerships, Junior colleges, Brewing industry, Breweries, Training, Curricula, Public relations, Alliances and partnerships, Company public relations, Labatt Brewing Company Ltd., Community colleges

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In the money

Article Abstract:

Marketing and advertising executives are the largest Canadian professional group to earn over $100,000 Canadian per year.

Labor Distribution by Employer, Editorial, Compensation and benefits, Statistics, Wage surveys, Advertising executives, Marketing executives

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All together now

Article Abstract:

Return on investment and employee marketing are the major issues facing marketers today.

Financial management, Advertising, Industry Overview, Human resource management, Finance, Marketing industry, Company personnel management, Company financing

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