Forzani enters new market
Article Abstract:
Forzani Group Ltd of Calgary, Alberta, the operator of 125 sporting goods retail outlets in Canada under such names as Sports Experts, Forzani's and Sport Chek, will venture into electronic-commerce in Oct 2000. The retailer, which has already signed a C$3-million deal with both Canoe.ca and TSN.ca for the launching of its Web site, will also enter a new market niche with the planned launching of its Save on Sports discount chain of shops.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Da bomb
Article Abstract:
Hallendesign.com, a graphic design firm based in Montreal, Quebec, used an innovative marketing campaign to promote its online service. The campaign features a time bomb, which is the size of a desktop alarm clock, and a plain brown wrapper with printed words detailing the company's 'QuickQuote' service. The online service, which is accessed via Hallendesign's Web site, provides clients with accurate design quotation within hours.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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