Star attraction
Article Abstract:
Calgary-based satellite provider Star Choice's recent request for proposal (RFP) process is being lauded by the agencies in Calgary. Not only the winning agency, Highwood Communications, but also those who did not make it, are praising the process. The key ingredients included u no costly and time-consuming spec creative, a streamlined selection process, and information shared equally with all agencies.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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A cry for help
Article Abstract:
The efforts of local retail employees to recruit more staff members in order to overcome staff shortages are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Staying tuned
Article Abstract:
The performance of Alberta's local television stations in marketing and advertising campaigns is analyzed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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