We are what we drive
Article Abstract:
Recognizing the marked differences in preferences for car brands and styles by Canadian consumers as compared to their U.S. counterparts, automakers are catering accordingly.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Driving divisions
Article Abstract:
This article discusses the attitudes of American and Canadian consumers towards vehicle styles and vehicle usage.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Smarter than you think
Article Abstract:
Contrast in demand for smart cars in United States and Canada is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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