Bass plc
Article Abstract:
Bass Plc's current market strategy is geared towards penetration into the highly competitive European beer industry with the goal of of capturing and expanding market share. Blass Plc is using a highly aggressive marketing strategy aimed at encouraging increased consumption of its products. However, to ensure such a market venture several aspects need to be addressed including company restructuring to strengthen and enhance the corporate framework, product diversification and expansion into new market sectors.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1999
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Ale well that ends well
Article Abstract:
Ushers of Trowbridge is a brewer from Wiltshire, England, which carried out a stock flotation in Mar 1997. The company initially tried a flotation in Dec 1994, but had problems in obtaining underwriting. The company has expanded and reduced its dependency on contract brewing, and was able to proceed more smoothly at its second attempt. Ushers sought to raise 38 millionpounds sterling and received offers for 120 million pounds. The company was valued at 109 million pounds in the flotation of Mar 1997.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1997
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ASIAN CONSOLIDATED INDUSTRIES
Article Abstract:
Asian Consolidated Industries Ltd (ACIL) markets American beers, wine coolers, hotels and casinos. It is involved in packaging. It has been performing poorly. Its scrip has been de-listed on the Bombay Stock Exchange. In the first 6 months of 1996-97, its sales were Rs30.95 crore (Rs45.40 in the same period of 1995-96). Its net profit was Rs1.55 crore. Its scrip was last traded in March 1996 at Rs8.80. (uh)
Comment:
Scrip has been de-listed on the Bombay Stock Exchange as it has been performing poorly
Publication Name: Dalal Street Journal
Subject: Business, international
ISSN:
Year: 1998
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