Bay/Post feud not 'good business'

Article Abstract:

Canada's top media buyers have criticized The Hudson Bay Co after the Toronto-based retail chain pulled its advertising from the National Post. The Bay's move was in retaliation to a review written by the Post's marketing columnist, who criticized The Bay's ad, as poorly written and badly acted. For instance, Rob Young, Senior VP at Harrison Young Pesonen & Newell, remarked that The Bay's decision was due to its in-house media buying effort. It did not have the 'arm's length' objectivity of advertisers who outsource their media buying business.

Department Stores, Department Store Chains, Daily & Sunday Newspapers, Hudson's Bay Co., Daily newspapers

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Sears gives ad work to three shops

Article Abstract:

Sears Canada Inc has decided to split its C$75-million creative advertising account between three advertising agencies. The company's 2000 review of its advertising account is considered as the biggest review for the year in Canada. The companies chosen to handle the account, which are expected to release their first Sears work by spring 2000, include Eaton's, Ammirati Puris Lintas and TBWA Chiat/Day.

Retail Store Chains, Chain stores, Sears Canada Inc.

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The hometown advantage

Article Abstract:

The growth of community newspaper sales due to the increase of their readership is presented. The reasons behind their success are also discussed

Forecasts, trends, outlooks, Newspapers, Public affairs, Community Newspapers, Social aspects, Forecasts and trends, Market trend/market analysis, Growth, Company growth, Localism

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