Beiersdorf enters European babycare market
Article Abstract:
Beiersdorf of Hamburg, Germany is planning to launch its new babycare line Nivea Baby in Germany in March 1996. The product range was introduced in Belgium in September 1995, and it will be launched Europe-wide (with the exception of the UK) from March onwards. The company's Nivea skincare brand is currently well-established throughout Europe and sales of skin-, sun-, and body-care products total over $1 billion.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1996
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A meeting of the minds
Article Abstract:
The concept of self-medication alliance has been practiced in the joint venture between over-the-counter (OTC) pharmaceutical firms Reckitt & Colman Pharmaceuticals (R&CP) and Novartis Consumer Health Gavison Europe (NCH). The concept involves insuring each firm brings a major element of success to the negotiations table, such as technology, cost effective operations and product development.
Publication Name: Acquisitions Monthly
Subject: Business, international
ISSN: 0952-3618
Year: 1998
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Digestive remedies
Article Abstract:
The UK digestive remedies market is analysed, focusing on the main players, sales and market size. Profiles of the leading companies are included.
Publication Name: Market Research Great Britain
Subject: Business, international
ISSN: 0308-3047
Year: 2001
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