Corporate social responsibility and cause-related marketing: an overview

Article Abstract:

Issues relating to corporate social responsibility are presented, with focus on the emphasis which is placed on this in the marketing communications of companies. Cause-related marketing is an effective method of developing the reputation of a company and increasing customer loyalty.

Methods, Management, Marketing, Charities, Customer relations, Charitable societies

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Direct marketing: a comparison of Hispanic and non-Hispanic perspectives

Article Abstract:

Research into the shopping attitudes and beliefs of Hispanic and non-Hispanic people in the United Staes is presented, with focus on direct marketing opportunities. It is concluded that hispanic populations are more open to direct marketing strategies than non-Hispanics.

Research, United States, Demographic aspects, Direct marketing, Hispanic Americans and mass media, Hispanic Americans in mass media

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Integrated marketing communications in the Australian and New Zealand wine industry

Article Abstract:

Integrated marketing communications are vital for the longevity of companies and their brands in the global wine industry, since changes such as the fragmentation of the consumer market are taking their toll. A marketing audit is conducted to study communications issues.

Australia, Evaluation, Wine industry, Wineries, Surveys, New Zealand, Wine and wine making, Wine making, Integrated marketing communications

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