Benckiser applies niche strategy

Article Abstract:

Benckiser NV, based in the Netherlands, believes it can keep its leading position by focusing on its long-term strategy of entering emerging markets, including Russia and China. The company hopes to achieve this with one of its lower-end products, the bargain laundry detergent, which is now largely applied to handwash clothes. Although it controls a commanding leads in many of its niche markets, Benckiser must weigh its steps carefully because of the presence of tough competitors in niche markets that eventually get saturated.

Comment:

Believes it can keep its leading position by focusing on long-term strategy of entering emerging mkts, including Russia & China

Netherlands, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Soaps, Detergents & Toiletries, Consumer goods industry, Article, Benckiser NV

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Scotia stock soars after licensing pact

Article Abstract:

Scotia Holdings PLC saw its stock price rise by 42% following its announcement of a licensing agreement with General Mills Inc. The licensing agreement involves General Mills's exclusive use of Scotia's appetite-suppresant substance. General Mills will be able to use Scotia's satiety techonology for all beverage categories in Canada, Mexico, and the US. General Mills can also use the technology all over the world in ready-to-eat cereals.

Comment:

Announces licensing agreement with General Mills

Canada, Pharmaceutical Preparation Manufacturing, Pharmaceutical preparations, Strategic alliances, Appetite Suppressants, Mexico, Pharmaceutical industry, Abstract, Appetite depressants, Licensing agreements, General Mills Inc., GIS, Scotia Holdings PLC

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The media battle to inform

Article Abstract:

The article discusses the differences between American media news broadcasts and European ones.

Europe, Cable Networks, Cable and other pay TV services, Cable TV News Networks, Cable television broadcasting industry, Beliefs, opinions and attitudes, Cable networks (Television), News networks (Television)

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