Better, smarter, stronger
Article Abstract:
The fading of the 30-second commercial slot with the emergence and prominence of personal video recorders, high-definition television, video on demand and digital television is highlighted. Reports state that the 30-second spots and conventional TV will continue as a core element of most major TV campaigns but will continue to lose impact and relevance to specialty cable.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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All the right pitches
Article Abstract:
While pitching for sponsorships, pitchers should focus on how their event will enhance the business of the marketer. Guidelines are presented for helping sponsorship pitch people get contracts from prospects.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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NHL free agent preview
Article Abstract:
The off-season moves of teams in the National Hockey League, including the signing of free agents, are discussed. The performance of NHL teams in terms of their player acquisitions is also evaluated.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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