Big brand drivers

Article Abstract:

A survey conducted to rate the best-managed Canadian brands showed that the top priority factors for successful brand management were u ability to consistently deliver on the customer promise, customer service quality, clarity of customer promise, and products/services offered. Tim Hortons, PresidentEs Choice, and West Jet were ranked the best-managed brands. The top brand-weakening factors included u poor customer service, unreliability of products/services, inability to deliver on customer promise, and low credibility. Air Canada, Rogers AT&T, and Telus were adjudged the worst-managed brands.

Marketing procedures, Evaluation, Marketing, Brand name products, Brand names, Company marketing practices, Rankings

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The road to a great brand

Article Abstract:

The brand management insights of the survey conducted by research firm The Strategic Counsel and design and branding firm Spencer Francey Peters, among the readers of Marketing Daily and Canadian Business, are presented.

Reports, Surveys, Brand choice, Readers (People)

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Learning from the champs

Article Abstract:

Tips for business executives of the marketing industry, on how to build strong brands, are presented.

Management dynamics, Management, Company business management, Marketing executives

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