Bigger doesn't mean better
Article Abstract:
An online survey of Canada's advertising and marketing community revealed that 68% of respondents agreed that increasing concentration of media buying in a few but large companies is unhealthy for advertisers. The survey was conducted by SurveySite Market Research for Marketing Magazine from Jan 20 to Feb 3, 1999. Results from the random sample of 1,094 respondents are considered accurate to within +/- 2.9%.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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The greening of PR
Article Abstract:
Al Gore's Nobel Peace Prize for his work on climate change provides a chance for advertisers and marketers to focus on the environment. Good public relations can be achieved if marketers promote solutions to climate change. Recommendations on how to promote a company or clients as environment friendly are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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