Blowing away the old stability
Article Abstract:
Japan's television broadcasting market is expected to change rapidly after years of stability. In 2000, a new digital broadcasting satellite will be introduced. By 2010, all television broadcasting in the country will be digital. The two major competitors will be SkyPerfecTV and DirecTV Inc. The change to digitalization will substantially increase the number of available channels. This may cause a problem for advertisers, because Japanese viewers are content with traditional network fare.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Japanese 'driving' the Internet
Article Abstract:
Toyota Motors Corp's latest Celsior automobile model features the company's Mobile Network (Monet). The system, which started as a car navigation system that uses DVD maps and GPS technology, has evolved into a multimedia and communications terminal that is now capable of providing direct Internet access. Monet, which uses mobile Internet services such as DoCoMo's i-mode and NTT, adds to the appeal of Toyota cars by adding value to the service provided by each vehicle.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Japan's financial companies embrace DM
Article Abstract:
Japanese financial services firms are turning to direct marketing or relationship marketing to reach out to consumers. The change in attitude is the result of a deepening recession in the country as well as deregulation which has enhanced competition. The pressure to change the way they do business is also caused by expensive cost structures such as too many direct-selling employees and too many branches.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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