Branding in an e-com world

Article Abstract:

It has been said that the emergence and growth of the Internet and electronic commerce will lead to the death of brands, branding and their power. Such arguments confuse branding with mass marketing. The digital age and electronic commerce have spawned a dizzying number of new companies which are building awareness by investing astronomical amounts in conventional broadcast and print media. To differentiate themselves from each other and traditional brick-and-mortart rivals, these companies must focus on brand building.

On-Line Information Services, Videotex & Teletext

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Be where the customer will be

Article Abstract:

The distribution strategies to be applied during consumer goods marketing to boost the sales are presented.

General services, Management dynamics, Management, Consumer goods industry, Logistics, Business logistics, Company business management

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Brands, what a concept

Article Abstract:

The guidelines to marketers on brand marketing are presented.

Marketing, Methods, Brand image

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