Bluecanoe cuts through
Article Abstract:
The advertising and merchandising practices that helped Canada's Irving Oil in rebranding its Mainway convenience stores as Bluecanoe are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Facilities & equipment, Convenience Stores, Grocery stores, Crude Petroleum and Natural Gas Extraction, Crude petroleum and natural gas, Crude Petroleum & Natural Gas, Organizational nomenclature, Petroleum refining, Petroleum industry, Buildings and facilities, Names, Irving Oil Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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The year of Frank and Gordon
Article Abstract:
The use of animated rodents as a crucial advertising weapon by Bell Canada to promote its brands is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Communications, Broadcasting and Telecommunications, Telephone Communication, Usage, Telecommunications services industry, Telecommunications industry, Forecasts and trends, Communications industry, Market trend/market analysis, Advertising campaigns, Animation (Cinematography), Bell Canada, Brand equity
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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The pursuit of (advertising) excellence
Article Abstract:
Advertisements broadcast during Canadian Winter games are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Canada, Analysis, Canada Winter Games
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Subjects list: Management, Canada, Advertising, Company business management
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