Boutique media shop
Article Abstract:
Advertising industry veterans Julie McIlroy and Julie King have formed a new media planning, buying and consulting firm called McIlroy & King Communications. McIlroy is the former managing partner at Mindshare Canada while King was the company's former group media director. Both women are interested in working with marketers and creative boutiques to help them complete their media work. McIlroy & King is already working as the media department for KCG Marketing Services, a creative marketing company in Oakville, Ontario.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Nike hopes to 'boing' with Shox
Article Abstract:
Nike is rolling out a global ad campaign for Nike Shox, the most researched and tested product to launch out of its laboratories. It took more than 16 yeas of research, development and testing the possibility of attaching springs to an athlete's foot. The line has been engineered to meet the demands of the top three sports categories, namely, running, cross-training and basketball, with a Shox shoe for each sport. The ad campaign was launched on Nov 15, 2000, to promote the new line.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Making online buys work
Article Abstract:
Online media buying services in Canada are analyzed. What works, what does not work and what is planned for 2003 are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Crunch time at EMI. The keys of the kingdom. Gone again
- Abstracts: Cross-Channel shopping hots up. Leading by example. Stand and deliver
- Abstracts: Turkey, flattened and in shock. Back in fashion. America's new Utopias
- Abstracts: Betting on Philippine homes. Caution over Peso's plunge. Arroyo mulls peso controls
- Abstracts: Letizia Moratti is ending News Corp. involvement. A Quest for Painless Dentistry. Pros, amateurs and monkey saw red in last round