Bowling for dollars: sponsors enrich South Asia's cricket World Cup

Article Abstract:

Pakistan and India have cooperated easily in preparing to host the Cricket World Cup in Feb 1996, despite the two nations' historical and present animosity. Together with Sri Lanka, they will put on South Asia's first large sporting event since satellite tv came to the area, and sponsors are drooling. India and Pakistan expect to split $60 million in sponsorship fees, compared to the $2 million Pakistan got when it co-hosted the 1987 event. Tobacco company ITC paid some $12 million for rights, and Coca-Cola, some $3.6 million.

Cable television, Sports sponsorship, World Cup (Cricket)

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Go with the Eau: French firm wants to quench Asia's thirst

Article Abstract:

Lyonnaise des Eaux is already a water-industry giant with $20 billion in annual revenues but its ambitions in Asia could dwarf that figure. It runs China's only water utility partly owned and operated by foreigners, in Tanzhou, and it has contracts in three more Chinese cities, all through Sino-French Holdings, a partnership with New World Development of Hong Kong. Lyonnaise also sells water-treatment equipment in China and has projects in Macau and Malaysia. It avoids retail water distribution in China.

Water Supply and Irrigation Systems, Water supply, Water Purification, China, Water utilities, International relations, Water-supply, Natural resources, Water treatment, Lyonnaise des Eaux S.A.

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Medium and message

Article Abstract:

Asian consumers are being lured by an increasing number of multinational firms as advertisers try to utilize international mediain capturing the potentially large but diverse Asian market. Companies find it difficult to create appropriate advertising approaches to different regions because of cultural diversity. Satellite television has been an indispensable marketing tool in transcending regional borders but it has yet to define specific regional consumer preferences and behavior.

Methods, Usage, Advertising, Direct broadcast satellite television, Satellite television

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