Breaking out of the box
Article Abstract:
Dairy companies in Canada are beginning to alter their packaging strategies to attract the young consumers in their continued effort to increase sales. To this end, the four major Canadian dairy firms have released various milk products specifically suited to the taste of young consumers. Aside from the more trendy packaging, dairy products are also being marketed in teen hangouts.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Kids' stuff
Article Abstract:
Yogurt has undergone a transformation in packaging aimed mostly at appealing to children.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Toronto Hydro promotes e-billing
Article Abstract:
Toronto Hydro has partnered with webdoxs to provide e-billing for its customers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Rolling out the barrel. Dilemma of price control. Divergent job trends spur import boom
- Abstracts: Sonae is making a bid to acquire Portugal Telecom. Heat rises on France Telecom
- Abstracts: A way out of unwanted deals? Cimpor soap opera. Europe struggles to open energy markets
- Abstracts: Victoria Station facing tower threat. Westminster reorganises to fast-track 'major' schemes
- Abstracts: Volkswagen's earnings show the road is rough. DaimlerChrysler considers cutting jobs in Germany