Building strategy on technological resources and commercial proactiveness: the Gemplus Case
Article Abstract:
The success of the Gemplus Group can be attributed to its strategy of combining new concepts into its basic competencies. Gemplus has a 40% share of the global market for smart cards, with revenues of over $280 million in 1995. Gemplus has used its expertise in its major product, the smart card , to develop other products. It has made strategic partnerships to further its knowledge and markets and it has used its experiences with customers to develop new ideas. Gemplus produced 750 million cards in 1995. The company was started in 1988 and has increased its revenue by 50% each year.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 1997
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Co-operation in a niche market: the case of Fiat and PSA in multi purpose vehicles
Article Abstract:
Companies which cooperate in a niche market can benefit from economies of scale. However, these companies will remain competitors on a larger scale, highlighting the extent to which scale alliances can have limits and reduce the span of differentiation. This is show in the case of PSA and Fiat, which created an alliance to design, develop and produce a completely new multi purpose vehicle. This has allowed the two companies to gain success in a sector where they would probably otherwise not have been successful. However, there is now a problem with poor product differentiation.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 1997
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Quo Vadis, Automotive industry? A vision of possible industry transformations
Article Abstract:
An overview on the matured state of automotive industry, and a vision on the future trends of industry is presented.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2005
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