Business cool to e-commerce study

Article Abstract:

A Statistics Canada study on value of e-commerce in the country in 1999 revealed that Canadian Internet sales are still very small compared to the US. In 1999 Canadian Internet sales amounted to C$4.4 billion in 1999, only 0.2% of the total C$1.8 trillion in total private sector sales. An observer said that Canadian e-commerce is just beginning and different results can be expected in five years. The state of online buying in Canada can be reflection of the acceptance of non-retail store buying among Canadians.

Wired Telecommunications Carriers, Specialized Telecom Services

---

All in a day's work

Article Abstract:

Reader's Digest Assn (Canada) is a force to be reckoned with in Canada's direct marketing industry. The company is launching new partnerships for the marketing of non-publishing products. The new ventures will double Reader's Digest penetration into Canadian households from the current 15% to 30%. Some of its new partners are Balairdirect, ING Direct and Manulife Financial. Through these partnerships, Reader's Digest will sell home, automobiles and life insurance.

Periodical Publishers, Alliances, partnerships, General Interest Periodicals, Periodicals, Reader's Digest Association (Canada) Ltd.

---

One bite at a time

Article Abstract:

Kraft Canada has emerged as a North american pacesetter in how to get truly close to customers by offering consumers simple food solutions.

United States, Food & Kindred Products, Food Manufacturing, FOOD AND KINDRED PRODUCTS, Marketing/Advertising Methods, Kraft Foods Inc.

Similar abstracts:

• Abstracts: George Bush, homme serieux. And now to work. The accidental president
• Abstracts: Putin seeks to boost investor confidence. A covert fight for Putin's job. Norilsk will push ahead with corporate restructuring
• Abstracts: Pfizer prescribes $35M to Bates. Aliant picks a handful of shops. Compaq leaves PJ for H&M/FCB
• Abstracts: Demers to boost Quebec content. Remembering Jacques. As the agency turns
• Abstracts: McGovern back 'home' at BBDO. Hirsch heads Proximity Vancouver. Toronto's InfoLink booted from DMA

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.