Calgary company offers free Net access

Article Abstract:

Cybersurf Corp., a Calgary-based software company, will treat users of its 3Web software free access to the Internet and other services, such as e-mail and new media service. In return for the free Internet access, customers will be exposed to advertising that will take up part of their computer monitor. 3Web users must first fill out a demographic questionnaire before executing the software. The move will enable the firm to get details on the customer and develop relationship between the user and advertiser. Cybersurf will consider expanding the service to Vancouver within six months and Toronto within a year if the pilot performs well.

Computer Software, Software Publishers, New Electronic Marketing, Campaign Launched, Software, Cybersurf Corp., 3Web

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Can Domino's deliver Canada?

Article Abstract:

Comac Food Group, based in Calgary, Alberta, intends to push the Domino's Pizza name to the top of the pizza delivery business in Canada through its marketing tools that involve database and direct mail. Comac is set to open 25 new Domino's locations over the next five months, mainly in Ontario and 100 more are planned for the next four years. Aside from the establishment of additional stores, the company is also bent on enhancing its relationship with franchisees to effect a national ad budget of over C$3 million. Domino's is expected to contribute C$90 million of the projected sales of C$118 million in Comac in fiscal 1998.

Company Planning/Goals, Limited-Service Restaurants, Fast Food Pizza Restaurants, Fast food restaurants, Pizza restaurants, Comac Food Group

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MTS is set to ride WebTV Plus coattails

Article Abstract:

MTS Advanced is attempting to dominate the Canadian television broadcasting market with its BeyondTV service. The company, which is led by Bruce MacCormack, will be competing against the WebTV Plus system developed by Microsoft. Subscribers will need to use a telephone line linked to a set-top box to use either service. The television acts as the monitor through which they can partake of online services through the Internet. ViewCall Canada Inc. managing director Tim Nickerson admitted that it is hard to tell how the market will evolve.

Cable Networks, Services introduction, New Products/Services, Geographic, Interactive CATV, Microsoft Corp., Interactive television, MTS Advanced, BeyondTV, WebTV Plus

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