Adventures in e-tailing: Why can't Canadian Web sites get their e-tailing acts together?
Article Abstract:
Many Canadian retail companies lack user-friendly Web sites for online shopping of their products. Canadian retailers need to make shopping through the Internet easier for their customers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Am I Canadian?
Article Abstract:
With reference to the Molson-Coors merger, a discussion is presented on how Canadian companies are pursuing globalization without heeding the loss of being Canadian national brands.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
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