Why department stores will fail
Article Abstract:
Department store chains such as T Eaton Company Ltd and Hudson Bay Co Bay should find ways to reinvent themselves to stay competitive in the retail industry. They are advised to build a brand-style approach with their customers, which requires coordinating the merchandise they sell with the needs of their shoppers. With this strategy, they would be providing consumers the shopping convenience they seek.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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The end of the envelope?
Article Abstract:
Direct mail advertising has many advantages including sped and cost.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
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