Channel Switching Between Domestic and Foreign Markets
Article Abstract:
This study looks at a transaction cost model in which small, knowledge-intensive companies switch from the channel they use in the domestic market to a different channel they use in a foreign market.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2001
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Motivational Influences on "Buy Domestic" Purchasing: Marketing Management Implications from a Study of Two Nations
Article Abstract:
Domestic campaigns with emotion-based appeals to help market local products in countries like the U.S., Portugal, Japan, France, Canada and Mexico are shown to be likely successful.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2001
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Strategic Export Pricing: A Long and Winding Road
Article Abstract:
This study looks at international pricing as the moment of truth in such markets as communication technologies.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2001
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