Back to the standard survey

Article Abstract:

DoubleClick Media Asia is offering independent third-party surveys online to measure the effect of advertising on the Internet in Asia. The company has contracted Hong Kong-based Interactive Audience Measurement Asia Ltd., or iamasia, to survey random viewers of DoubleClick advertisements for brand awareness. Internet market research is usually conducted by measuring traffic on a website, however this survey may offer a less biased alternative.

Contracts & orders received, Services introduction, Hong Kong, Research Services, New Agency Services, Surveys, Internet/Web advertising, Internet advertising, DoubleClick Media Asia Ltd., Interactive Audience measurement Asia Ltd.

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Marketing Internet data

Article Abstract:

ACNielsen/eRatings.com, a joint venture between ACNielsen Corp. and Netratings Inc., is investigating the possibility of establishing a presence in Portugal, Poland and Malaysia as part of its worldwide expansion strategy. The article details the strategy.

Foreign operations, Database Vendors, Poland, Portugal, Malaysia, Information retrieval services, Database industry, ACNielsen/eRatings.com

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Channel V goes online to gain bigger share of Chinese audience

Article Abstract:

Asian music television station Channel V is promoting itself online through an agreement with Chinese Internet portal Netease.com. The campaign is important because few Asian companies have advertised on third-party online sites. Channel V is trying to boost its brand in China and gain a larger audience market there.

China, Television Broadcasting, Marketing procedures, Television broadcasting stations, Campaigns, Positioning, TV Stations, Television broadcasting industry, Marketing, Online services, Column, Contracts, Advertising, Television stations, Netease.com Inc., Channel V Music Networks

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