Chiat/Day buys Communicopia
Article Abstract:
Toronto, Ontario-based TBWA/Chiat/Day has acquired an 80% stake in interactive agency Communicopia. The acquisition is Chiat/Day's second since purchasing Vancouver's Bryant Fulton and Shee in Dec 2000. Chiat/Day expects the acquisition to help it build its interactive expertise and develop a totally new approach to marketing communications. The agency will keep its name and operate as a separate entity under the TBWA Worldwide network.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Mediacom buys Urban Outdoor
Article Abstract:
Mediacom Inc. has finalized a deal to acquire fellow Toronto, Canada-based advertising agency Urban Outdoor TransAd. Urban Outdoor is owned by Standard Broadcasting Corporation Ltd. and was in charge of the Toronto Transit Commission advertising contract until the end of 1999. Financial details of the deal were not revealed but an internal memo indicated that the sale will allow Standard to look into other acquisitions.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Chiat rolling in new riches
Article Abstract:
Advertising agency TBWA Chiat/Day of Toronto, Canada, has acquired three new accounts amounting to almost C$20 million. These are Toronto-based e- commerce software portal QLogitek, sportswear firm FILA Canada and Vancouver start-up F3 Enterprises. Chiat will aid Logitek launch an international campaign with a budget of more than C$8 million. FILA Canada accepted the services of Chiat without a review.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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