Chris Jordan's prime-time challenge
Article Abstract:
Toronto, Ontario-based CBC Television's new mktg and sales head, Chris Jordan, confronts formidable challenges at the network. The Canadian Radio-Television and Telecommunications Commission (CRTC) has demanded that CBC's English TV network drop Hollywood blockbuster movies from prime time within a three-year period, increase regional programming, provide regional weekend newscasts and reduce professional psorts programming by 20% over a seven-year period. The CRTC also refuses to allow CBC Radio to carry sponsorship messages. Media industry executives are urging Jordan to open up CBC's communication lines with media buying shops about its plans in the light of the CRTC decisions, and to let the media industry know how it intends to price and package its products.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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TVA triggers a debate
Article Abstract:
TVA's online auction for TV time for its Dec 31, 1999, Celine Dion millennium extravaganza marked a first for Canada. In the process, it has opened a discussion on whether Montreal, Quebec-based television network's experiment will pave the way for other firms to follow suit or simply stay out of the Internet. For TVA, selling half of the allotted 48 minutes of advertising over the Internet was a success, considering it was only the first time. However, other marketers are saying that the event is a one- time wonder that will not set the trend for the marketing industry.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Global TV enters online news fray
Article Abstract:
Global Television Network has officially introduced to the Canadian markets its Internet-based local news provider, Globaltv.com. Globaltv.com's first markets are Ottawa and Toronto. The firm has its own pool of editors and journalists who will prepare news for the Web service. CanWest Global Communication's Corp, the owner of Global Television Network, has unveiled plans of introducing the service two or three markets at a time interval of 15 to 16 weeks.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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