Christmas in cyberspace
Article Abstract:
The growing interest among Canadian shoppers for shopping online during the holiday season and the security concerns, like online fraud, that are preventing them from doing so are discussed. The e-marketers need to increase consumer awareness about their brands to achieve successful sales.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Social shopping
Article Abstract:
With reference to a study conducted by Blast Radius and Informa Research on 100 best online shopping destinations, the need for Canadian online retailers to tap the power of user participation in order to promote online shopping is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Cosmic shopping
Article Abstract:
First experience with online shopping and its pitfalls and advantages are described.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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