Ladies' fares and discounts for Chinese names mark airlines' latest efforts to fill planes

Article Abstract:

Airlines have begun to implement new ways of gaining more passengers such as the giving of discounts to ethnic groups and female travelers. This practice is a marketing strategy that enables airlines to target new customers while retaining the fare structure for majority of their long-time passenger clients. Especially benefited by this strategy are Chinese travelers from mainland China who go to Hong Kong bound for international destinations. Airlines justify this preferential treatment by citing that such passengers are often less wealthy than the typical airline traveler.

Marketing, Air travel

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Flock of new Philippine airlines raises hopes for better service, lower fares

Article Abstract:

The mere existence of Philippine fledgling carriers is expected to raise the quality and lower the cost of domestic air travel in the long run, while there is a need to improve their punctuality and services. Passengers indicate that the arrival of new airlines reflect positive changes in terms of lower prices and better service. The increasing competition resulted in notable improvements in the operations of Philippine Airlines or PAL and Grand International Airways or Grand Air, among other airlines.

Management, Transportation, Philippines, Philippine Airlines Inc., Grand International Airways

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Airlines face a dilemma in pricing business class

Article Abstract:

Airlines that offer business-class cabins such as Cathay Pacific Airways, Singapore Airlines and Japan Airlines are debating whether to charge passengers twice as much for front-row seats for short-haul routes. UK carrier British Airways claims passengers will pay higher rates for comfort, but other carriers say that price and not services controls the decision of passengers. They believe this is the reason why passengers opt for economy-class cabins during short flights.

Air fares

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