Clients call the shots
Article Abstract:
European banks have had to improve their range of services to meet the increasingly sophisticated needs of their corporate clients. The expansion of transnational companies has shifted the power base from banks to such firms like automotive and oil enterprises. In response to the requirements of competitive international business, some corporations have put up their own treasury systems, and most have resorted to relationships with more than one bank to ensure quality service. Bank management have had to modify pricing schemes, improve their officers, consolidate with other banks, increase their branches and innovate in order to keep up. Research spending and market segmentation are other manifestations of the trend towards client-specificity. Through increased banking competition and prudent banking relations, corporations now control the future of the industry.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1992
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Selling New York banking to Australians: Chase becomes 'champ' and four other firms are scoring points
Article Abstract:
In February 1985, five United States banks were granted trading licenses to conduct business in Australia. Chase Manhattan opened in September 1986 in a joint venture with Australian Mutual Provident Society. Advertising in the press has been aimed at both corporate and consumer markets, but television advertising planned for the second quarter of 1986 will be directed only at consumers. Citibank, opened in December 1985, is directing its press advertising only at the consumer market and is not planning to use radio or television advertising, since a market test indicated the media was not effective. Bankers Trust opened in December 1985 with limited advertising directed at corporations, and Morgan Guaranty advertising has concentrated on making the public aware of its new name in Australia, Morgan Bank Australia.
Publication Name: International Advertiser
Subject: Business, international
ISSN: 0885-3363
Year: 1986
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Picking winners: solving an industrial policy problem with a sustainable growth model
Article Abstract:
The sustainable growth model is proposed as a screening device to help identify industries with immense export potentials. The model basically assesses how fast a firm, or industry in this instance, cangrow while it finances required new assets entirely through increased retained earnings (net income) and new debt. It can serve as an objective tool to pinpoint specific sectors which offer long-term comparative advantages.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1992
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