Coca-cola rolls with the global punches in it markets; soft-drink giant's chief's actions affirm commitment abroad despite economic gloom
Article Abstract:
Coca-Cola CEO M. Douglas Ivester is confident that the soft drink giant will weather the economic gloom that has pervaded the Asian region, Russia and Brazil. Coca-cola has employed marketing strategies such as making its products more affordable in Brazil and Indonesia and increasing its advertising in Russia. It has not backtracked either in its investments abroad, most especially in Japan and in Russia. These, despite the decline in earnings that resulted from the Asian economic crisis and weak foreign currencies.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1999
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Who's news: Delphi Automotive Systems
Article Abstract:
Delphi Automotive Systems Corp. has a new vice president, James Spencer, who was also appointed president of the company's Asian-Pacific operations.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 2000
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Who's news: Forbes Inc
Article Abstract:
Forbes Asia has a new vice president, William P. Adamopoulus.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 2000
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