Collusive conduct in private label markets
Article Abstract:
The pricing strategies of retailers, who sell both national brands and quality-equivalent private-labels, are analyzed. Also, the impact of advertising on the ability of retailers to increase profitability across all brands is examined. To measure the extent to which advertising increases, or reduces market power, a structural model of market behavior is developed. The model gauges the extent to which defensive advertising strategies by national brands influence competitive/collusive outcomes against/with private-label brands.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1999
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A simultaneous model for innovative product category sales diffusion and competitive dynamics
Article Abstract:
The relationships between market entry and exit patterns, demand growth and competition, and market potential in an innovative marketplace are analyzed. A model of these relationships that investigates three technology-intensive industries, namely video cassette recorders, personal computers and workstations is developed. The results and their theoretical and managerial implications as well as the limitations of the model and suggestions for further research are discussed.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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