Company profiles: Nutrexpa SA
Article Abstract:
Nutrexpa SA is one of the largest firms in the Spanish food sector with a presence in the breakfast cereals market that is limited only within the children's segment. The family-owned business offers a complementary range of goods to cater for breakfast goods market that gives it a strong overall presence. Nutrexpa markets cereals in the children's sector under the brand name Phoscoa and depends heavily on its popular Cola Coa powder chocolate product. The company posted a 12.8% decline in revenue to Ptas31,223 million in 1996, while advertising expenditure dropped by 5.1% to amount to Ptas3,127.9 million.
Comment:
Ranks one of largest cos in Spanish food sector with presence in breakfast cereals market limited only within children's segment
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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European markets: prepared soups: company profiles: Gallina Blanca SA
Article Abstract:
Gallina Blanca, which was founded in 1937, is the top manufacturer in the prepared-soups category in Spain and is acknowledged as the most significant maker of caldo. Gallina Blanca, which started exporting soups in the 1950s, is famous for its Gallina Blanca brand in the classic soup market; Gallina Blanca Seleccion, Gallina Blanca-Receta Casera, and Gallina Blanca-Cocina Mediterranea brands in the extra market; and the Sopinstant and Sopinstant frias in the instant soup market. Gallina Blanca was the market leader in the prepared-soups category in Spain in 1997, with a 55.4% volume share of the market.
Comment:
Is the top manufacturer in the prepared-soups category in Spain and is acknowledged as the most significant maker of caldo
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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