Control and support in an international franchise network
Article Abstract:
A study was conducted to determine the nature of multinational franchise organization using ethnographic methods. Results showed several mechanisms control and coordinate multinational franchise networks which are mainly non-coercive. These mechanisms include support function that help enhance control coming from franchisers. The main cause of conflict between franchisees and franchisers is dissatisfaction with the quality and quantity of support. These are further influence by the company size, external and internal negative perceptions of the firm which are market peculiarities.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1999
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Power and Control in international retail franchising
Article Abstract:
This paper discussed the impact and relationship of internationalization on franchising in the retail industry. This paper prints the results of a study involving a retail franchise company's marketing and push for internationalization.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2000
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SME retailer internationalisation: case study evidence from British retailers
Article Abstract:
Internationalization of SME (Small and medium sized companies ) and the barriers that exist in this process are studied, by focusing on United Kingdom's retail industry.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2006
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