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Innovating to the core

Article Abstract:

University of Michigan professor Christie Nordhielm believes that the trend in product innovation is leaning towards efficiency. She adds that the marketers's role in product development has increased, with more market research being conducted throughout the process of product development. Her views on the factors inhibiting innovation are also given.

Author: Harris, Rebecca

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008

Management dynamics, Executive changes & profiles, Marketing Personnel, Officials and employees, Practice, Interview, University of Michigan, Nordhielm, Christie

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Innovation overload

Article Abstract:

Negative impact of over innovations in product development on consumer preferences is discussed.

Author: Harris, Rebecca

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006

Evaluation, Consumer preferences

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Subjects list: United States, Forecasts and trends, Market trend/market analysis, Product development, Time to market

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