Creative eye
Article Abstract:
A review of television advertising campaigns for The Gazette, Victoria Times Colonist, Workopolis and Loto-Quebex 6/49 is presented. The Gazette's use of a classic Martin Luther King speech was simple but innovative, while the Times-Colonist spot lacked personality. Details of the advertisements are given.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
User Contributions:
Comment about this article or add new information about this topic:
TRIEC gets help from new Partners
Article Abstract:
The efforts of the immigrant employment agency Partners and Edell and the Toronto Region Immigrant Employment Council, to educate the small and mid-sized employers in Toronto about the benefits of hiring new immigrants, are described.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Gatorade sweats out campaign
Article Abstract:
The documentary style television advertising campaign launched by Pepsi Canada for launching its products in Gatorade is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Case study: Temple Bar. Time to stop the rot
- Abstracts: Heard on the field. Daimler to offer buyouts to some Chrysler workers. DaimlerChrysler is close to target of 8,500 job cuts
- Abstracts: U.K. to probe competitiveness in pay-TV. Hollywood agent CAA is playing a new game. Google, BSkyB plan online video deal
- Abstracts: Chairman sets modest goals for Peugeot. BNL chairman leaves post, citing tensions. Dow Jones to nominate new chairman
- Abstracts: Mega-database in the works. Banking on soccer