Cultural impact on European staffing decisions in sales management
Article Abstract:
The influence of the decision makers' regional culture on the recruitment and promotion of staff is evaluated through a comparative study of managers in six European countries. Characteristics of key sales personnel for international staffing policies are identified.
Publisher: Elsevier B.V.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2003
Management dynamics, Personnel administration, Business Personnel Management, Management, Human resource management, Influence, Recruiting, Company business management, Industry hiring, Regionalism, Sales personnel, Salespeople
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2003
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Probabilistic versus random-utility models of state dependence: an empirical comparison
Article Abstract:
The effects of the empirical performance of two brand choice models - probabilistic and random utility of state dependence are evaluated in accurately tracking and predicting brand choices.
Publisher: Elsevier B.V.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2003
Usage, Brand choice, Probabilities, Probability theory, Utility theory, Utility functions
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Evaluation, Europe
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