DENMARK: CRITICISM OF CARLSBERG'S ACTIONS
Article Abstract:
Carlsberg, the brewer, is playing a clever political game and has managed to convince politicians that the Danish state fails to secure major revenues from taxation due to border trade in beer with Germany. Actually it is not the Danish state but Carlsberg itself that is the loser in border trade. So says Bent Back-Sorensen, head of the brewery Bryggeriet Vestfyen. Carlsberg has a 70% stake of the Danish beer market whereas its market share on the German side of the border is only between 20-25% despite the fact that the greater part of the beer purchased by Danes in Germany is Danish-produced. In the first place, it is Bryggerigruppen, the trade organisation for Danish brewers, including Ceres, Faxe and Thor that are major players as regards border trade but Vestfyen and other breweries are making profits from it as well. Carlsberg has thus a lot to gain from disturbing border trade, says Bent Back-Sorensen. He also claims that it is Carlsberg that controls Bryggerigruppen.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 2001
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Denmark:Foreign beer brands set to capture market share
Article Abstract:
Foreign beer brands are expected to capture an increasingly large market share in Denmark thus challenging Carlsberg's 70% market share in the country. Theobrands, the biggest independent beer importer in Denmark, boosted its turnover in Denmark by 67% in the first half, which indicates a growth in the potential for foreign beer. According to Theobrands, Danes drink traditional Danish beer brands during the week but opt for more exotic brands for the weekend. FDB (Co-op Denmark) reports a 15-20% increase in the sales of foreign beer brands whereas overall beer sales in the country have dropped by 30% in the past five years. FDB is ready for the sale of canned beer and soft drinks as Denmark is expected to lose a court case in the EU, which means that it will no longer be able to ban beer and soft-drink cans in Denmark on environmental grounds. Carlsberg's rivals such as Heineken are prepared to send canned beer to Denmark as soon as the market has been deregulated.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 2001
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Denmark: Breweries might be compensated by GMT
Article Abstract:
The Danish Government might have to compensate foreign breweries for lost market share, provided that Denmark lose the can ban case in CJEC, the Court of Justice of the European Communities. However, it might be difficult for breweries to prove to what extent they have lost market share as a consequence of the can ban. So says Peter Pagh, Professor at the University of Copenhagen.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 2001
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