Diageo aims to beat system: U.K. group hopes to change way its liquors are sold in U.S
Article Abstract:
Diageo PLC is changing its method of selling liquor in the United States, through the use of 5-year distribution agreements and sophisticated marketing. A market share of 23% is now held by Diageo, after it gained control of Seagram 18 months ago.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Small liquor company has given a new twist to brand marketing
Article Abstract:
The author examines the novel marketing of expensive liquors by Sidney Frank Importing Co. Topics include product management, advertising campaigns, and global marketing strategy.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Bacardi's test: care, feeding of Grey Goose
Article Abstract:
Recently, Bacardi Ltd. acquired Grey Goose vodka. It now must try to broaden sales without damaging the product's cache as an exclusive drink for those with refined tastes.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Chirac and Juppe hope for change. France after the first round. Chauvin was a Frenchman
- Abstracts: Spitzer probe into funds fails to influence U.K. U.S. SEC eases some of its rules on funds' ads. Germany set to allow hedge funds
- Abstracts: Interim chief has long to-do list at the NYSE. Citigroup veteran to lead NYSE on interim bases. President quits Goldman Sachs to teach in China
- Abstracts: Vivendi's auction expected to draw at least 5 groups. Vivendi diversifies sources of funding, refinances its debt