Digital soft sell
Article Abstract:
Unplugged, a digital entertainment studio based at Toronto, produces Webisodes - short online films that are entertaining and ideal for pitching. This innovative strategy has many satisfied customers, including Canadian rock band Rush, Canadian BMW, American Express and Schick Canada.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Strategic, creative
Article Abstract:
The marketing strategies and innovations of Marketing's 2006 Full Service/Creative Agency of the Year award winner, Taxi Canada, are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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2003 Digital Marketing Awards
Article Abstract:
The 2003 Digital Marketing Awards of Canada are identified.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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