Direct response marketing
Article Abstract:
Direct marketing is a measurable and targeted method of marketing products and services to clients and prospects. Using tools such as direct mail, direct response television or radio, telemarketing or e-marketing yields results that can be evaluated in a timely manner. Direct mail, direct response television and direct marketing suppliers are further discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Go west, Movie Central
Article Abstract:
The author profile of Corus Entertainment advertising campaign. Topics include the use of radio advertising, direct marketing, and television advertising.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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First impressions
Article Abstract:
The use of elaborate packaging as an effective marketing tool, to set a good impression of the brand on the customer, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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